KOLAMBA GROUP
STRATEGY | PAID SEARCH | PAID SOCIAL | ANALYTICS
We work closely with Kolamba, a London restaurant group spanning three venues — Soho, East, and Adoh — to drive bookings and revenue through paid media. Taking over from a previous agency whose reporting numbers didn’t hold up to audit, we rebuilt the account on a foundation of accurate, verified tracking and moved fast to close structural gaps that had gone unaddressed.
Our approach included:
High-intent paid search targeting general bookings, consistently the strongest-converting channel across the portfolio.
Paid social creative built around food storytelling, including scaling the Instant Experience format into a confirmed acquisition channel.
Full-funnel tracking implementation across the booking journey, enabling device-level drop-off analysis by venue.
Diagnostic, honest reporting — correcting inflated headline figures and identifying the true drivers of under- and over-performance before they reached the client.
RESULTS
7.12x Blended ROAS across the portfolio
190+ bookings a month generated, driving £20,000 in estimated revenue
214% increase in bookings month-on-month, with CPA down 42%