A black leather lounge chair with matching cushions, positioned on a fluffy white rug next to a teal side table holding a glass of whiskey, a rotary phone, a stack of compact discs, and an open magazine on the floor. Blue curtains are partially visible in the background.

our story

Founded by Mina Imsirovic, Imsi Creative is a boutique marketing agency built on the belief that good marketing should be both culturally relevant and commercially effective.

We partner with brands in Hospitality, Fashion and beauty that value thoughtful strategy, strong creative and long-term growth, working across brand strategy, social media, content production, paid media and email marketing. Rather than becoming another agency at arm’s length, we integrate closely with our clients’ teams to provide senior strategic thinking alongside day-to-day execution.

With teams across London and Melbourne, we combine boutique service with specialist expertise to create work that builds brands, grows audiences and delivers measurable business outcomes.

Our Team and Collaborators

  • A young woman with shoulder-length light brown hair wearing a white T-shirt and dark jeans, smiling outdoors near a glass wall.

    Mina Imsirovic

    FOUNDER + LEAD STRATEGIST

  • A young woman with hair in a bun, looking down at her ohone, while holding a drink, standing in front of an art piece

    Avalon Browne

    MARKETING AND GROWTH MANAGER

  • A young woman with blonde hair, smiling, wearing a white button-up shirt with rolled-up sleeves and blue jeans, standing against a dark background.

    Emma Vosti

    CONTENT PRODUCER

  • Shiv Kumar

    CONTENT PRODUCER

  • A young man with dark hair, wearing sunglasses, a white t-shirt, and jeans, standing with arms crossed in front of a light-colored, horizontally ridged wall.

    Jake Leicester

    Graphic Designer

  • Black and white portrait of a man with wavy dark hair, a beard, wearing a collared shirt, smiling at the camera.

    Soc Leides

    Paid Media Specialist