JUST ADELE

COMMUNICATIONS | SOCIAL STRATEGY

For Just Adele, we shaped a thoughtful and cohesive communications strategy that positioned the brand not only as a furniture designer, but as a platform for considered creative dialogue and storytelling. Spanning content creation, social media, and editorial direction, our approach prioritised depth over volume, building a refined and intentional narrative.

This included the development of journal-style writings and conversations, notably with esteemed designer Zoe Feldman, reinforcing Just Adele’s role within the wider design and creative community.

RESULTS

Publication in Yellowtrace, Est & The Local Project

Instagram follower growth to over
20,000

Social engagement up
+50%