Collage of three images promoting outdoor activities with the text 'Ghost Outdoors' at the top. The first image shows a person with curly hair and a yellow backpack standing against a blue sky with arms outstretched. The second image features a person with short curly hair holding a bouquet of flowers, wearing a backpack against a yellow background. The third image depicts a person walking away with a yellow backpack through a desert landscape with red cliffs and sparse trees.

Ghost Outdoors

STRATEGY | PAID ADS

We worked with Ghost Outdoors to spearhead their paid advertising efforts on Meta platforms. Tasked with boosting sales and achieving a strong return on advertising spend (ROAS), we developed and executed a robust paid advertising strategy tailored to their unique brand and customer base, which primarily includes outdoor enthusiasts and adventure seekers.

We crafted a marketing approach that highlighted the durability and design of Ghost Outdoors’ products. We employed targeted ads that showcased the practical yet stylish features of their gear, aiming to resonate with the lifestyle and values of our audience.

RESULTS

3.5:1 ROAS

12% Increase in engagement

Contributed to an increase in brand awareness and customer base