STRATEGY | META ADVERTISING | PAID SOCIAL

CRG had no paid social presence before we came on board. We built their Meta advertising strategy from the ground up — across SUMI, IGNI and Kioku by Endo — designing occasion-specific campaigns to drive bookings for each venue’s distinct dining experience.

Our approach included:
Ground-up campaign architecture for a brand with no prior paid social footprint, including pixel setup, audience building, and creative testing from a standing start.
Occasion-led, multi-campaign structures rather than single general campaigns — splitting venus into several targeted campaigns to capture different booking intents without audience overlap.
Continuous performance monitoring to catch creative fatigue early and protect campaign efficiency before it erodes results.

RESULTS

80+ bookings driven across venues in the first month

£16 blended cost per booking, group-wide

£8 cost per booking on our best-performing campaign