BRAND LAUNCH | SOCIAL STRATEGY

For Primrose London, we led the launch strategy for the new lifestyle brand, developing the brand narrative and delivering a social-first content approach designed to build awareness and community from day one.

Through strategic content planning, creative direction and social execution, the brand generated more than 58,000 views within its first month, establishing an engaged audience and strong early momentum across key platforms.

Alongside digital growth, we conceptualised and delivered a launch activation centred on community connection, creating meaningful touchpoints that introduced the brand to its audience in an authentic and considered way.

RESULTS

Publication & ongoing inclusion in Vogue Living

Instagram account growth to over 50k+ followers

New revenue stream launched with affiliates