Multiple images showcasing a bakery named Chéri. One image shows a chef working in the kitchen with the bakery's logo on his shirt and hat, and a pizza on the counter. Another image displays the bakery's sign with a design of two lips with eyes and the word "Chérie" above. The third image depicts a display of small, decorated pastries with yellow toppings.

Sign of The Times, London

TRADING STRATEGY | ECOMMERCE

As part of our work with London based heritage luxury reseller, Sign of the Times, we led a year-long transformation of the brand’s online trading and e-commerce strategy. Taking ownership of end-to-end online operations, we redefined social trading impact, product selection, campaign planning and execution - culminating in the brand’s most successful revenue day to date.

Through the introduction of new systems and a restructured trading strategy, online performance now stands over +100% above target. Alongside driving commercial growth, we focused on future proofing the brand, expanding into TikTok Live Shopping, creating high-impact digital moments and building a compelling online narrative rooted in storytelling.

RESULTS

£100k+ Campaign Launch Days

+20% YoY ecommerce trading (‘25-’26)

+1m Views on campaign content